Santa's Grand Arrival Parade Registration
Save the Date: Saturday, November 14, 2026
The 2026 holiday season will officially kick off at University Town Center with Santa’s Grand Arrival Parade. Local schools, clubs and businesses are invited to take part in the grand parade along N Cattlemen Rd. and help spread festive holiday cheer to thousands of families.
THEME
The 2026 Santa’s Grand Arrival Parade theme is Home for the Holidays — celebrating the warmth, comfort, and joy of being together during the holiday season.
AWARDS
To make the most wonderful time of the year even more wonderful, UTC is awarding $75,000 in prizes to the most impressive parade participants.
For more details on this year’s award categories, click here.
Interested in Participating?
Applications are due October 12, 2026
We can’t wait to see you in the parade! To get started, please review the Parade Rules and Regulations and complete the three steps below.
Step 1: Register
Step 2: Submit Insurance
- Review the insurance requirements
- Email your insurance documents to DILLON@eventfest.com
Step 3: Pay Registration Fee
Once your entry, insurance, and application have been approved, payment will be required to EventFest Inc.
- Commercial/For-profit businesses: $250
- Nonprofit organizations: $100
- Dance studios, school marching bands, school groups: Free
Mail checks to:
EventFest Inc.
attn. UTC’s Santa’s Grand Arrival Parade
1200 W. Cass Street, Suite 110
Tampa, FL 33606
Questions?
Contact: marketing@utcsarasota.com