Santa's Grand Arrival Parade Registration

Save the Date: Saturday, November 8, 2025

The 2025 holiday season will officially kick off at University Town Center on Saturday, November 8 with a merry community celebration. Local schools, clubs and businesses are invited to be a part of the grand parade down N Cattlemen Rd. and help spread festive holiday cheer.

AWARDS

To make the most wonderful time of the year even more wonderful, UTC is giving away $75,000 in prizes to the most impressive parade participants.

For more details on this year’s award categories, click here.

THEME

The 2025 Santa’s Grand Arrival Parade theme is Believe  — capture the spirit of wonder, hope and joy that the holidays bring!

 


Interested in participating in the parade?

Applications are due October 13, 2025

Please read the rules and regulations below and follow these three steps:

Step 1: Register

Read Rules & Regulations

Complete Registration Form

Step 2: Insurance

Step 3: Pay for registration*

Once you submit your entry, insurance info and the application has been approved, you’ll need to provide payment to EventFest Inc.

  • *Commercial/For-profit businesses: $250
  • *Nonprofit organizations: $100
  • *Dance studios, school marching bands, school groups: Free

Please mail checks to:
EventFest Inc.
attn. UTC’s Santa’s Grand Arrival Parade
1200 W. Cass Street, Suite 110
Tampa, FL 33606

Have questions?
Please contact marketing@utcsarasota.com