2026 Holidays at UTC Sponsorships

Celebrate the Season. Elevate Your Brand.

Join Sarasota-Bradenton’s biggest and brightest holiday experience that welcomes 4M+ visitors every year. The season features beloved traditions including Santa’s Grand Arrival Parade, dazzling light displays, festive entertainment, ice skating, outdoor holiday movies, weekly fireworks and more.

Your partnership helps create unforgettable experiences for thousands of families while providing exceptional brand visibility throughout the busy holiday season.

Why Partner with UTC

4.1M visits in 2025 holiday season

96.1K average daily visits

Guests spend 2-3 hours per visit on average

Multi-channel exposure: digital, social, and on-site

Holiday Sponsorships or Fully Customized Experiences

Presenting Partner

Fireworks Sponsor

Parade After-Party Sponsor

Outdoor Holiday Movie Series Sponsor

Entertainment Sponsor

Themed Skate Night Sponsor